A Psychotherapist and Transformation Coach for individuals, groups, industry leaders, and Fortune 500 companies for over 21 years, Becca is an expert of the Subconscious Mind and specializes in helping people transform their lives into greatness. As a coach, she has trained and certified over 3000 coaches in over 130 countries.

Trained and certified in Psychotherapy and Hypnotherapy, NLP, EMDR I & II, EFT, and PSYCH-K, Becca is also a certified Thinking Into Results and LifeSuccess Consultant, Dream Coach, and WHY Coach who works with children, business CEOs, or entire corporations. She served as the president of the Colorado Hypnotherapist Association 2001-2004, was an Associate Instructor at the Colorado School of Counseling and Hypnotherapy Training, and is Co-Founder of Clearing the Chaos, a drug-free curriculum for children and adults that facilitates the healing of ADD/ADHD.

  • Certified Transformation Coach for individuals, groups, industry leaders, and Fortune 500 companies for over 21 years
  • Counseling Clinical Hypnotherapist and Psychotherapist
  • Trained and certified over 3000 coaches in over 130 countries
  • Executive Director of the Proctor Gallagher “Thinking into Results” and “LifeSuccess Consulting Programs”
  • “Dream Coach Certification” Online Certification Developer for Marcia Weider
  • COO WHY Coaching Systems (whyinstitute.com)
  • The Developer of 3 International Mastermind Programs
  • Author of 6 International Coaching Programs
  • The Developer of 7 International Coach Certification Programs
  • Expert in Hacking the Subconscious Mind
  • Developed the Armstrong Method for Cooperative Transformation™, an advanced Subconscious Mind rewiring and reprogramming modalities “Cooperative Integration™” “Psychogenic Transformation for Healing™” “Limiting Self Code Release™”
  • Director of Human Resources, Department Development, and Recruitment for a National Company in the United States
  • President of the Colorado Hypnotherapist Association 2001-2004
  • Previous Associate Instructor for the Colorado School of Counseling and Hypnotherapy Training
  • Cofounder of Clearing the Chaos a drug-free curriculum for children and adults that facilitates the healing of ADD/ADHD without relapse

Living with the foundation of Universal Laws and principles her entire life, it was an easy (and exhilarating) step to take when Bob Proctor and Sandy Gallagher asked her to develop their international consultant certification programs for Thinking Into Results and LifeSuccess Consulting and to be the Executive Director of these programs beginning in 2010. Becca worked with Marcia Wieder to bring her powerful Dream Coach Certification to the virtual training space. She was the COO for the WHY Institute and authored and trained others in their Individual, Family, Leadership, Business, and Corporation WHY Coaching Systems and Programs.

Becca believes that any complex situation has a solution and is passionate about helping people create success in every area of their lives. As a part of her mission, in addition to psychotherapy, consulting, and coaching, she speaks, teaches, and offers workshops, programs, and retreats worldwide.

Becca has pioneered the creation of three powerful techniques that help people or any age and condition transform their limitations by rewriting, rewiring, and reprograming their Subconscious in as little as 5-minutes.

Today she provides psychotherapy for individuals & groups, speaks, teaches, coaches individuals and businesses, provides business strategy consulting, and conducts workshops worldwide along with her ‘My Time to Thrive, Transformation Programs.’

Transformation Coaching
The Armstrong Method for Cooperative Transformation™
Mental Health Coaching
Functional & Integrative Coaching
*Cooperative Integration™ to Rewrite, Rewire, and Reprogram your Subconscious
*Energy Code Release™ to Rewrite, Rewire and Reprogram your Subconscious
Intuitive Coaching
Subconscious Coaching
*My Time to Thrive, Transformation Boot Camp
*Break Free Master Course
*My Time to Thrive Membership
Dream & Vision Coaching
Business Development and Strategy Coaching
Peak Performance Coaching
WHY Coaching
Thinking Into Results Coaching
Winner's Image, Goal Achiever, Success Puzzle Coaching
Leadership Coaching
Executive Coaching

*Developed by Becca Armstrong

Mental Health Coaching
The Armstrong Method for Cooperative Transformation™
*Cooperative Integration™ developed by Becca Armstrong to help clients rewrite their subconscious
*Psychogenic Transformation™ developed by Becca Armstrong to clear trauma from the body
*Energy Code Release™ developed by Becca Armstrong to reprogram their Subconscious
Intuitive Counseling
Medical Intuitive
Energy Healing
EFT (Emotional Freedom Technique)
EMDR (Eye Movement Desensitization and Reprocessing I & II)
NLP (Neurolinguistic Programing)
Energy Psychology
Somatic Psychology
Solution Focus Counseling & Hypnotherapy

*Developed by Becca Armstrong


Hi, I’m Becca!

Allow me to introduce myself in my own words.

I am a mother of two amazing girls who are 17 at 12 years old and I have been married to my wonderful husband for 25 years. I love my family and understand all of the pushes, pulls, joys, celebrations, and meltdown days of living a life.

In our family, we walk our talk and everything that I share with clients are things we engage and practice in our family. We are perfectly imperfect and love it! We are close and then dislike each other. Helpful and then NOT - haha. I love the love we have for each other while navigating the rhythms of life.

We’re an active and outdoorsy bunch who like to ski, snowboard, sail, camp, hike, play volleyball.

I’ve been skiing since I was 2 and taught both my kiddos to ski and my husband and oldest daughter are our snowboarders.


I used to play volleyball (Yes, even though I am only 5 feet tall) and now I coach club from time to time. My oldest played in high school and my youngest is now our passionate volleyball player. We are an avid sailing family and my husband and I are both Certified Sailboat Skippers so you can find us sailing the seas any chance we get.

I am obsessed and passionate about helping people create and live a life they love!

My role and expertise are to help people rewrite, rewire and reprogram their Subconscious so they are able to accelerate forward in their lives and thrive in their success!

When I was studying psychology I had the blessing of completing two internships in some pretty tough environments. A Domestic Violence Organization and Juvenile Detention Center providing crisis counseling Individual and group sessions.

As you can imagine these two environments were as intense at times as you could get. I discovered that while talking is helpful, it wasn’t actually helping those I was working with to transform and heal at the root or cause level. Every time we talked about their experiences and they shared their story, they gained insight and even built coping mechanisms and resources, but their pain and struggles weren’t changing. They had more understanding of why they felt bad, but their circumstances continued to remain relatively the same.

Understanding the talk therapy model is a 20-year model I reached out to some of my Professors who were regarded as leaders in the field of Psychology. I wanted to know, “Is there anything that helps people actually heal at the causal level? If we heal broken bones, bruises, and cuts, is there anything that helps people heal their mental, emotional, experiential life wounds?”

To my joy, there was. Each Professor directed me to Alpha and Theta modalities and techniques. They gave me oodles of research demonstrating how effective these modules were proving to be.

Now, here’s the thing. I am a skeptic. I love being a skeptic. I’m a “prove it,” kinda gal and I think that’s a good thing.

So, skeptically I enrolled in one of the top Counseling Clinical Hypnotherapy training in the United States. It was an intensive year-long training, where I was required to work with 20 people individually at all times. Record the sessions and submit them for instructor and peer review.

I hadn’t “drank the Koolaid.” I was skeptical about every tool, process, and technique. And…they worked!!!

Yep, people healed. Not just a little, but all the way!

Honestly, I was shocked and delighted.

I knew this was the direction I needed to take my practice. From that moment on I signed up for every certification and training I could find on the Subconscious Mind and how to work with it.

I was so relieved to finally understand how to help people heal, transform their circumstances, and thrive in their life.

My training allows me to work with kiddos as early as 2 years old all the way to 200 if they exist (smiles).

Within the first three years of my private practice, I started to receive requests from clients who had completed their therapy goals to use these same powerful techniques in Coaching.

Intrigued and excited, I learned Life and Business Coaching (what I now call Transformation Coaching - because that’s what it does).

I’ve been in private practice for over 20 years, during which I discovered and created three techniques that rewrite, rewire, and reprogram your Subconscious Mind in 5 - 15 minutes! These are Cooperative Integration, Energy Program Release, and Psychogenic Transformation. And, yes, the change is permanent so you don’t have to keep repeating it. It’s really so cool, kind and easy!

One of the most rewarding experiences I have in my life is seeing a client become who they are meant to be. To heal, transform and thrive. To see them create and experience what they didn’t think possible. To smile. To love themselves. To trust themselves. To feel safe being themselves. And to know and claim their true power and freedom to live their truth!

I haven’t met anyone who isn’t capable of healing and transforming their mind, emotions, body, and life experiences and it’s my joy to show them how and to help them do it!

This is what Transformation Coaching and all the services and programs I offer all about. Helping you love yourself and your life!

In your heart I want you to know you are meant to thrive!

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