Becca Armstrong is an exemplary Transformation Coach and Psychotherapist, boasting over 26 years of unparalleled expertise in guiding individuals and organizations toward profound growth and success, helping over 10,000 people worldwide. With an unparalleled understanding of the Subconscious Mind and a repertoire of transformative methodologies, including Psychotherapy, Hypnotherapy, NLP, EMDR I & II, EFT, and PSYCH-K, Becca stands as a beacon of insight and empowerment.

Her contributions to the field are unparalleled. Having been entrusted by luminaries like Bob Proctor to develop his international consultant certification programs. Becca has proven herself as a trailblazer in the industry. Her collaboration with Marcia Wieder to bring Dream Coach Certification to the virtual training space further solidifies her reputation as an innovator and leader.

What truly sets Becca apart is her unwavering belief that every challenge holds a solution. Her passion for helping others achieve success in every aspect of their lives is palpable, and her commitment to this mission shines through in everything she does. Whether through coaching, consulting, psychotherapy, or her transformative programs and retreats, Becca's impact is profound and far-reaching.

Her pioneering techniques for rewriting, rewiring, and reprogramming the subconscious mind have empowered countless individuals to overcome their limitations and embrace their true potential. Today, Becca continues to make a difference in the lives of individuals and businesses worldwide through her international programs that inspire profound transformation and lasting success. If you're ready to unlock your fullest potential and create a life of prosperity and fulfillment, Becca Armstrong is the coach you've been searching for.

  • Becca Armstrong has helped over 10,000 people in 193 countries transform and thrive in their lives.
  • A Certified Transformation Coach for individuals, groups, industry leaders, and Fortune 500 companies for over 26 years.
  • Counseling Clinical Hypnotherapist and Psychotherapist.
  • Trained and certified over 3000 coaches in over 130 countries.
  • Executive Director of the Proctor Gallagher “Thinking into Results” and “LifeSuccess Consultant" Coaching Programs.
  • “Dream Coach Certification” Online Certification Program Training Developer for Marcia Weider.
  • Creator and COO WHY Coaching Systems.
  • The Developer of 3 International Mastermind Programs.
  • Author of 6 International Coaching Programs.
  • The Developer of 7 International Coach Certification Programs.
  • Expert in Hacking the Subconscious Mind.
  • *Developed the Armstrong Method for Cooperative Transformation™, an advanced Subconscious Mind rewiring and reprogramming modality.
  • * Developed the “Cooperative Integration™”, an advanced Subconscious Mind rewiring and reprogramming modality.
  • Developed the “Psychogenic Transformation for Healing™”,an advanced Subconscious Mind rewiring and reprogramming modality.
  • Developed the “Limiting Self Code Release™”, an advanced Subconscious Mind rewiring and reprogramming modality.
  • Director of Human Resources, Department Development, and Recruitment for a National Company in the United States.
  • President of the Colorado Hypnotherapist Association 2001-2004.
  • Previous Associate Instructor for the Colorado School of Counseling and Hypnotherapy Training.
  • Cofounder of Clearing the Chaos, a drug-free curriculum for children and adults that facilitates the healing of ADD/ADHD without relapse.
  • Transformation Coaching
  • The Armstrong Method for Cooperative Transformation™
  • Mental Health Coaching
  • Functional & Integrative Coaching
  • *Cooperative Integration™ to Rewrite, Rewire, and Reprogram your Subconscious
  • *Energy Subconscious Code Release™ to Rewrite, Rewire, and Reprogram your Subconscious
  • *Psychogenic Transformation™
  • Simple Cellular Release
  • Intuitive Coaching
  • Subconscious Coaching
  • *My Time to Thrive, Transformation Boot Camp
  • *Break Free Master Course
  • *My Time to Thrive Membership
  • Dream & Vision Coaching
  • Business Development and Strategy Coaching
  • Peak Performance Coaching
  • WHY Coaching
  • Thinking Into Results Coaching
  • Winner's Image, Goal Achiever, Success Puzzle Coaching
  • Leadership Coaching
  • Executive Coaching

*Developed by Becca Armstrong

  • Counseling
  • Hypnotherapy
  • Mental Health Coaching
  • The Armstrong Method for Cooperative
  • Transformation™
    *Cooperative Integration™ developed by Becca Armstrong to help clients rewrite their subconscious
  • *Psychogenic Transformation™ developed by Becca Armstrong to clear trauma from the body
  • *Energy Code Release™ developed by Becca Armstrong to reprogram their Subconscious
  • Intuitive Counseling
  • Medical Intuitive
  • Energy Healing
  • EFT (Emotional Freedom Technique)
  • EMDR (Eye Movement Desensitization and Reprocessing I & II)
  • NLP (Neurolinguistic Programming)
  • Energy Psychology
  • Somatic Psychology
  • Solution Focus Counseling & Hypnotherapy
  • PSYCH-K®

*Developed by Becca Armstrong


Hi, I’m Becca!

Allow me to introduce myself in my own words.

I am a mother of two amazing girls who are 21 and 16 years old and I have been married to my wonderful husband for 28 years. I love my family and understand all of the pushes, pulls, joys, celebrations, and meltdown days of living a life.

In our family, we walk our talk and everything that I share with clients are things we engage and practice in our family. We are perfectly imperfect and love it! We are close and then dislike each other. Helpful and then NOT - haha. I love the love we have for each other while navigating the rhythms of life.

We’re an active and outdoorsy bunch who like to ski, snowboard, sail, camp, hike, play volleyball.

I’ve been skiing since I was 2 and taught both my kiddos to ski and my husband and oldest daughter are our snowboarders.


I used to play volleyball (Yes, even though I am only 5 feet tall) and now I coach club from time to time. My oldest played in high school and my youngest is now our passionate volleyball player. We are an avid sailing family and my husband and I are both Certified Sailboat Skippers so you can find us sailing the seas any chance we get.

I am obsessed and passionate about helping people create and live a life they love!

My role and expertise are to help people rewrite, rewire and reprogram their Subconscious so they are able to accelerate forward in their lives and thrive in their success!

When I was studying psychology I had the blessing of completing two internships in some pretty tough environments. A Domestic Violence Organization and Juvenile Detention Center providing crisis counseling Individual and group sessions.

As you can imagine these two environments were as intense at times as you could get. I discovered that while talking is helpful, it wasn’t actually helping those I was working with to transform and heal at the root or cause level. Every time we talked about their experiences and they shared their story, they gained insight and even built coping mechanisms and resources, but their pain and struggles weren’t changing. They had more understanding of why they felt bad, but their circumstances continued to remain relatively the same.

Understanding the talk therapy model is a 20-year model I reached out to some of my Professors who were regarded as leaders in the field of Psychology. I wanted to know, “Is there anything that helps people actually heal at the causal level? If we heal broken bones, bruises, and cuts, is there anything that helps people heal their mental, emotional, experiential life wounds?”

To my joy, there was. Each Professor directed me to Alpha and Theta modalities and techniques. They gave me oodles of research demonstrating how effective these modules were proving to be.

Now, here’s the thing. I am a skeptic. I love being a skeptic. I’m a “prove it,” kinda gal and I think that’s a good thing.

So, skeptically I enrolled in one of the top Counseling Clinical Hypnotherapy training in the United States. It was an intensive year-long training, where I was required to work with 20 people individually at all times. Record the sessions and submit them for instructor and peer review.

I hadn’t “drank the Koolaid.” I was skeptical about every tool, process, and technique. And…they worked!!!

Yep, people healed. Not just a little, but all the way!

Honestly, I was shocked and delighted.

I knew this was the direction I needed to take my practice. From that moment on I signed up for every certification and training I could find on the Subconscious Mind and how to work with it.

I was so relieved to finally understand how to help people heal, transform their circumstances, and thrive in their life.

My training allows me to work with kiddos as early as 2 years old all the way to 200 if they exist (smiles).

Within the first three years of my private practice, I started to receive requests from clients who had completed their therapy goals to use these same powerful techniques in Coaching.

Intrigued and excited, I learned Life and Business Coaching (what I now call Transformation Coaching - because that’s what it does).

I’ve been in private practice for over 26 years, during which I discovered and created three techniques that rewrite, rewire, and reprogram your Subconscious Mind in 5 - 15 minutes! These are Cooperative Integration, Energy Program Release, and Psychogenic Transformation. And, yes, the change is permanent so you don’t have to keep repeating it. It’s really so cool, kind and easy!

One of the most rewarding experiences I have in my life is seeing a client become who they are meant to be. To heal, transform and thrive. To see them create and experience what they didn’t think possible. To smile. To love themselves. To trust themselves. To feel safe being themselves. And to know and claim their true power and freedom to live their truth!

I haven’t met anyone who isn’t capable of healing and transforming their mind, emotions, body, and life experiences and it’s my joy to show them how and to help them do it!

This is what Transformation Coaching and all the services and programs I offer all about. Helping you love yourself and your life!

In your heart I want you to know you are meant to thrive!

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